This was one of the first jobs I did when I started working for myself (cue soft focus and sentimental music). Red 24 were just starting up too and required branding for their letterheads, business cards and showreel cases. They are a talent management company who work with presenters etc. And I'm pleased to say they too are still going strong - probably due to their excellent branding!
The logo needed to be clear and bold, as it would be used on a variety of media of all shapes and sizes. It also needed to be 'expandable' - if the company wanted to promote another area of their business eg. 'Red 24 Voices' it was necessary to be able to edit the logo whilst retaining the core brand.